![](http://atelier-nova.at/wp-content/uploads/2023/01/Bildschirmfoto-2023-01-08-um-18.33.06-1024x766.png)
Project: Pure am Praterstern
Product: Branding, Website, Photography
For: Pure am Praterstern Restaurant | Rottenschlager Consulting & PR GmbH
In cooperation with: Rottenschlager Consulting & PR GmbH, Camila Watson Rodriguez
Place: Vienna
Date: 09/2022
Displayed: pure-restaurant.at
A new, vegetarian restaurant with local produce opened on Vienna’s Praterstern. We had the pleasure to create their corporate identity and photos.
![](http://atelier-nova.at/wp-content/uploads/2022/09/Bildschirmfoto-2023-01-08-um-19.52.08-1024x766.png)
![](http://atelier-nova.at/wp-content/uploads/2023/01/Bildschirmfoto-2023-01-08-um-18.33.39-1024x769.png)
Their philosophy to create sustainable and natural food, while offering highest quality is what we were trying to convey with our corporate design.
![](http://atelier-nova.at/wp-content/uploads/2022/09/Beitragsbild-Website-Pure-Sticker.jpg)
![](http://atelier-nova.at/wp-content/uploads/2022/09/Pure-Restaurant-Praterstern-2045-684x1024.jpg)
The U in pure can be used as V as in vegetarian and displays the versatility and creativity with which spectacular food variations are created from simple ingredients.
Additionally, the low cut of the U emphasizes the roots and connection to earth.
A responsible and sustainable concept for the future of gastronomy. We are more than happy to be a small part of it.
![](http://atelier-nova.at/wp-content/uploads/2023/01/Bildschirmfoto-2023-01-08-um-18.33.29-1024x769.png)
![](http://atelier-nova.at/wp-content/uploads/2023/01/Bildschirmfoto-2023-01-08-um-18.33.14-1024x763.png)
![](http://atelier-nova.at/wp-content/uploads/2023/01/Bildschirmfoto-2023-01-08-um-18.33.21-1024x765.png)
![](http://atelier-nova.at/wp-content/uploads/2023/01/Bildschirmfoto-2023-01-08-um-18.33.49-1024x774.png)
![](http://atelier-nova.at/wp-content/uploads/2022/09/Pure-Restaurant-Praterstern-1947-1024x684.jpg)
![](http://atelier-nova.at/wp-content/uploads/2022/09/Pure-Restaurant-Praterstern-2007-1024x684.jpg)
![](http://atelier-nova.at/wp-content/uploads/2022/09/Pure-Restaurant-Praterstern-1988-1024x684.jpg)
![](http://atelier-nova.at/wp-content/uploads/2022/09/Pure-Restaurant-Praterstern-1951-1024x684.jpg)
![](http://atelier-nova.at/wp-content/uploads/2022/09/Pure-Restaurant-Praterstern-2063-684x1024.jpg)